Homepage – Designer
Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term « graphic design » is used interchangeably with these due to overlapping skills involved.
[/cg_content_strip]
[/cg_content_strip]
[/cg_content_strip]
[/cg_content_strip]
[/cg_content_strip]
Brand Identity
How a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers. The components of the brand are created by the business itself, making brand identity the way in which a business wants consumers to perceive its brands, not necessarily how it is actually perceived. The brand image held by consumers can reach a point at which a business or product has to rebrand itself or risk not bringing in sales.